Aymeric Faucheux ǀ Director Buying & Merchandising ǀ Fashion & Luxury Retail ǀ Entrepreneurship
SMB Instagram
SAVE MY BAG
E-COMMERCE & SOCIAL MEDIA
As part of the Save My Bag local franchising agreement, I successfully negotiated the e-commerce rights for the brand in Panama.
This allowed me to launch savemybag.pa, a localized version of the global site (savemybag.it), automatically redirecting all Panama-based traffic.
I built the website from scratch, designing it with a clean aesthetic and subtle touches of Save My Bag’s signature pink, ensuring the brand’s colorful bags remained the visual hero.
To meet the needs of the local market—where credit card penetration is only 15%—the site was equipped to accept major debit/credit cards as well as alternative local payment methods such as wire transfers and mobile payments.
Social media, particularly Instagram, was at the heart of our marketing strategy, given its strong resonance with our core clientele of women aged 35–55. The Instagram account was fully integrated with shoppable links, driving seamless traffic and conversions to our e-commerce platform.
LIANNA PARIS
E-COMMERCE & SOCIAL MEDIA
The Lianna Paris Panama website was the first e-commerce platform I created, designed to maximize product availability in a market where the brand had limited physical points of sale.
The site was built to introduce the brand’s history and concept, while presenting the collection in a clear and user-friendly way. To enhance the shopping experience, products were also made directly browsable from Instagram posts, ensuring a seamless link between inspiration and purchase.
As with my later projects, the communication strategy was heavily social media–driven, with Instagram at the core, amplified through multiple influencer collaborations to grow visibility and engagement with our target audience.
OGON DESIGNS
E-COMMERCE & SOCIAL MEDIA
While Ogon Designs has a broad customer base, its products are particularly appreciated by tech-savvy consumers, thanks to features such as RFID-blocking technology and other innovative functionalities.
Our challenge was to highlight these technical advantages, while also making the brand appealing to a wider, non-tech audience. To achieve this, we relied heavily on lifestyle photography and video content, presenting the products in aspirational, everyday contexts.
The brand’s promotion is primarily social media–driven. While Instagram remains the key channel—fully equipped with shoppable posts—we observed stronger engagement on Facebook compared to our other brands, and adjusted our strategy accordingly.