Aymeric Faucheux ǀ Director Buying & Merchandising ǀ Fashion & Luxury Retail ǀ Entrepreneurship
SMB Instagram
SAVE MY BAG
E-COMMERCE & SOCIAL MEDIA
As part of the Save My Bag local franchising agreement, I have negotiated the e-commerce rights for the brand.
All customers logging in to savemybag.it from Panama would land on savemybag.pa
Like the other two below, I created this website from scratch, with the intention of having a clear background with subtle touches of the Save My Bag's official pink tone, in order to let the colorful bag stand out even more.
The website accepts the major credit and debit cards, as well as local alternative payment methods (wire transfer, phone transfer) to adapt to the low credit card penetration rate in the country (15%).
Social Media has been a key part of SMB's communication, especially Instagram, which has the highest acceptation for our core clientele (Women 35-55). The Instagram page is fully equipped with shoppable links to our e-commerce page.
LIANNA PARIS
E-COMMERCE & SOCIAL MEDIA
Lianna Paris' Panama website is the first that I created. The idea was to maximize product availability to the customers due to the limited number of adequate points of sale for the brand on the local market.
The website aims at introducing the brand history & concept as well as the collection in an easy way.
The product can also be browsed from our Instagram posts.
The communication here too was driven by Social Media, especially Instagram, with multiple influencers collaborations.
OGON DESIGNS
E-COMMERCE & SOCIAL MEDIA
While it has a wide audience, Ogon Designs products are loved by techies since it comes with RFID blocking technology and other gimmicks they love.
Hence, while we had to enhance the technical aspects of the products, we also had to make it appealing to a non-tech clientele through the heavy use of lifestyle pictures and videos.
The brand is promoted through social media. While Instagram remains the main channel, Facebook has received more acceptance than the above two brands.
The Instagram account is fully shoppable.
Special advertising projects are under preparation.