I am a seasoned retail and merchandising professional with a career-long track record in fashion merchandising, product management, and retail leadership.

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Driven by a passion for creating disruptive and experiential stores, I focus on designing environments that not only captivate shoppers but also maximize profitability per square meter.

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I am a firm believer that customer experience—whether in-store or online—is the true differentiator. For me, this means curating the right brand and product mix, ensuring constant newness, and leveraging the power of visual merchandising and activations to engage and inspire.

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Combining creativity with analytical rigor, I thrive on challenges and excel in multicultural environments, where adaptability and vision are key to success.